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Thoughts From Francesca’s Desk

Can we talk?

There are days I want to plead with first-time authors to please learn as much as they can about successfully launching their book. I always get the call from the excited first-time-author on the other end of the phone that is telling me about how great their book is and how they believe they will sell millions of copies. Usually, because the content is unique and they have a great title. This is awesome! I get excited with them and I want to see them sell a million books. Even though I do not take one penny in royalties nor does the publisher, I still desire for them to have great success. After all, that is what I do, I am an Author Representative, much like a Literary Agent

Then, next, I ask a few questions; Do they have a fan base? How many followers do they have on Social Media? Do they have a marketing plan and a budget to advertise? Have they had the book edited? Have they copyrighted the manuscript? Have they sent the manuscript out for reviews by a professional review company?

The answer I get 9 times out of 10 is, “I don’t do much on social media, I think I have a Facebook account that my kids made for me, but I have a lot of friends and family that are waiting to buy my book though” and then they ask the question, “Won’t my book be on Amazon?” It is almost as if they think that they will automatically sell millions of books simply by having it on Amazon.

I don’t care how great your book is, I don’t care how great your title is, I don’t care how awesome your cover is – IF YOU DO NOT MARKET YOUR BOOK YOU WILL NOT SELL BOOKS. Amazon is not the answer, it is nothing more than an “opportunity” for authors.

This is definitely a sore spot for so many Authors. Marketing is expensive if you go through the big marketing and advertising agencies. The Royalty that an author makes on a book is basically pretty small. (Approximately only 30% or less of the retail price). So if you do the numbers, 100 books sold at the retail price of $11.99 the author makes about $400.00. Any professional marketing plan is going to start around $3000.00, which means that the author’s first 750 books sold are just causing them to break even with the cost of advertising. See the frustration? 

Recent studies revealed that most self-published books sell 100 copies or less in their entire lifetime. (Science Fiction and Fantasy tend to sell a few more, the average sale for Science Fiction and Fantasy is about 200 books, for the life of the book). That’s not what we at Empire Publishing, want for you and your book. It is possible to sell a lot more books, That doesn’t mean I think you need to spend months or years planning your book. You just need to get clear on a few key things before you start putting words to paper.

Let’s start with a broad view. Whether your publisher is Penguin, Random House, Empire or yourself, your book will go through the same steps. Here’s a brief overview of those steps:

  • Planning
  • Writing
  • Editing
  • Proofreading
  • Choosing a title
  • Designing the cover
  • Selecting formats (hardcover, paperback, Kindle, ePub, audio)
  • Formatting the book
  • Producing the book (in print and/or electronic form)
  • Pricing the book
  • Releasing the book for sale – Distribution
  • Promoting the book

 

Setting your book up for success—before you write it

Many new authors start to work on a book by sitting down in front of a keyboard to write. Here’s why I don’t recommend that. If you start to write without a game plan, chances are it will take longer, the writing will be more difficult, and the book will be less effective when you release it. Instead, I recommend that you do a little planning. That way: When you go to write the book, you’ll already know what you want to say, so you won’t have to deal with overwhelm or writer’s block, and when you release the book, it will actually sell.

What if you have already written your book and self-published it, sold 35 copies and now are wondering what happened or what went wrong? Well, it is not too late to actually do a redo and start from scratch with your original first book. A simple change like adding a sub-title or updating the cover with an added review to the back cover will qualify as a “Second Edition” and then you can do all the recommended steps and actually launch your book with a bang!

One of the best ways to plan a great book launch is to pre-prepare (my own word), for your launch, long before you even finish writing it. Or at least before you publish it.

The failure of most authors is due to not having a well thought out plan. For an author to generate book sales, a platform must be developed. However, many authors get lost in trying to learn how to do that, or they don’t have the personal time to dedicate to building that platform for marketing or they simply just don’t know where and how to build a solid platform. There is no secret formula or a plan that works for every author. Most occasions it takes extensive research to locate your target market to reach the optimal area of marketing for potential book sales.

If you don’t have time or you don’t know how then that means you either need to take the time and learn how or you must pay someone who already knows how. Well, there is a solution! Pay as you go, only $299.00 down and $200.00 a month for 6 months, and you will have a one on one personal book marketing agent that you can team up with and you will see success and not break the bank! Click here to contact a professional! There is a form you can fill out at the bottom of the page after you click on the link. Book Marketing Assistant

Next, launching your book at the correct price can make a HUGE difference in your overall sales numbers.

More often than not, people make the mistake of pricing their book either too high or too low. It seems that the people who are a bit nervous about if their book is good enough, tend to price their book too cheap. While others, who think they have written the “THE BOOK OF THE CENTURY” tend to price their book too high.

The thought of some people, is “I need to recoup the investment I made in getting this book published” so they think that if they have a higher price then when all their friends and family go to purchase their book they will make a lot more money out of the gate. The problem with that thinking is actually nothing more than ignorance when it comes to selling books. Your 35 friends and family sales are not going to recoup your investment unless you are selling the book for $100.00, and if you did, how many of your friends and family would pay $100.00 for the book? Do you see how the mentality behind pricing the book too high is actually not so great?

It can be easy to assign a peremptory price to your magnum opus, but if you do, you’re setting yourself up for failure. There are actually certain guidelines that should be followed by self-published authors as well as professional publishing houses. I will explain it to you and explain why having the right price point will help you in overall sales ranking down the road, which will result in more revenue in the bookselling venture.

if you price your book too high, you will alienate your audience. You will most definitely miss out on potential sales because you have overpriced your book. If you price your book too low, then you can lose potential sales and also manage to alienate your audience. So much goes into the pricing of your book— from your experience to your subject matter to genre and page count, you have to take into account every element that you’ve invested in your book.

Now, do you and me both a favor for a minute and push your ego aside. Reach down deep for that humility, because in all fairness, you are not yet a master writer, if you were, you would not be reading this post.

Let’s slip into the wonderful mystical world of book pricing. Shall we?

PRICING MATTERS!

This question is the cause of more anxious (or panicked) messages and phone calls from clients than any other. They see that the publisher has their book at a price they were not expecting, little do they realize the publisher knows more than them about how to price a book. I hate to sound cliche, but book pricing is both an art and a science. Luckily there are ways to help you determine what is best for your book. Albeit, there is no set formula for pricing your book. In the end, it boils down to positioning, but also other contributing factors, that I am getting ready to delve into.

Typically, people have both print and digital books. They will both need to have the correct price in order to achieve better success. I will address the print book pricing first then address the digital pricing issues.

Let’s discuss positioning. If you are scheduled to be on the Oprah show or some other famous talk show, you can sell your book for whatever you want! At least while it is hot. You must have content or a calling card that plays on the emotional side of people to create an emotional purchase of your over-priced book. That is not impossible, however, let’s face it – it is not likely for the average self-published author.

Check out the competition. No matter what the category is or the genre, everything has already been written about, you have competitors vying for the sales from the same audience. Unless, of course, you are writing an autobiography and you are someone people want to know. It’s important that you know what your audience is already paying for similar books. When you know how much readers are willing to pay, you’ll be able to set your own book price at a comparable rate. be careful not to be tempted to undercut your competitors by charging a much lower price for your self-published book, because it has the deleterious effect of making your book look less desirable than the competition. Prospective readers will reason that you’re charging such a low price because your book is actually inferior to your competitors.

How many pages? Is it color or Black and White? This will determine the wholesale cost of your book. The “industry standard” is to take the wholesale number and times it by three and add it up the nearest .99 because ending in 99 is always the best. The second best is ending in .95. Harvard studies have been done to show that people respond to making purchases when the product ends in 99 or 95. So here is an example of how to price your book based on the wholesale price. If the book costs you $3.57 to print that would be your wholesale cost. and if you times $3.57 by 3 you get $10.71, however, you would do better to sell the book at $10.99

Now let’s discuss the eBook (Kindle, Nook, iBooks, etc.) This is something of a paradox in comparison to what I just said in regards to the print book price. I am going to use Amazon Kindle eBook pricing/royalty as my example. If you sell your ebook (Kindle) on Amazon.com, you’ll receive 35% royalty for ebooks priced between 99 cents and $2.98. And for ebooks priced between $2.99 and $9.99, you’ll receive 70%. But, ebooks priced between $10 to $200, Amazon will drop your royalty percentage back down to 35%. Amazon KDP has a USD List Price Requirements for Amazon.com  You can click on this link to view: https://kdp.amazon.com/en_US/help/topic/G200634560

I know this is all so confusing to the new first-time author. So let me just cut straight to the chase here. There has been enough research data to confidently say that there is a “sweet spot” in regards to higher sales rankings on Amazon for ebooks. And that is $3.99. An ebook priced at $3.99 will outsell a book in the same category that is selling for $2.99 or for ebooks priced between $4.99 and $9.99. (Stats can be found on this through many sources – here is one to verify that $3.99 is the magic number – especially for new self-published authors.  (If you are James Patterson or Anne Rice, then we would not be discussing this now, would we?)  Read it and weep…

eBook Pricing Strategies to Sell More Books and Maximize Author Earnings

A $3.99 ebook sold on Amazon will earn you $2.79, but a print book at a brick and mortar bookstore, you’ll get between $1.59 and $2.19, and then you have to subtract the printing costs from that. So there is a better profit margin on ebooks.

I hope this information helps!

If you would like to ask more questions about launching your book please contact us!

www.EmpireBookPublishing.com

The best self publishing company

Visit Francesca’s Blog here:

Successfully Launching Your Book

New first time Authors claim that marketing their book is an uphill battle. Do not feel discouraged, stick with it and have an organized plan, you can gain momentum — and more book sales!

I always tell all of my first-time Authors, “Consistency and patience is the key to success.”  If you were to go through the blog posts archives that I and other’s have written for Empire Publishing, you will see that book marketing info is one of the most common blog posts. Why? Firstly, because we are dedicated to our Authors success and secondly because it seems to be the one thing that all first-time Authors struggle with. I have attempted to explain this to some Authors, but they have it in their mind that because their book is so amazing it will automatically sell itself. But that is a false reality. If it were that easy, then every first time Author would be wealthy. Author’s are like starving artists in a lot of ways. They are talented, hard-working and under-appreciated by the public for their efforts.

(This post will contain many links that will require time, perhaps it may take an entire day to learn and/or apply each aspect that I am going to cover here today. But I promise you, it will be the MOST rewarding in terms of royalties and followers, so please set aside a large block of time and incorporate each task that I have linked in this blog post for your benefit.)

I am not just a random blog writer. I am an Author Representative for Empire Publishing. I could have gone to work for any publisher in the country, but I chose Empire Publishing because of the integrity that the company keeps. Every Author gets more than they paid for. And one of the things they get more of – is education on being a Self-Published Author.

Some publishers will blow smoke up your “you know what” and tell you that you are going to make a lot of money selling millions of books. Pie in the sky promises! Is it possible to sell millions of books? YES! But does it happen simply by publishing and being on Worldwide Amazon distribution? No. What about being on the Barnes & Noble Website? No.

All of those online distributors are showing your book (and millions of others) on their website. Who are they showing your book to? Ahhh… Now that I presented that question your wheels are turning. Does your book just magically appear to everyone who logs into their Amazon account? NO! So how does your book get seen?

When well-known authors (such as James Patterson, Anne Rice, J.K. Rowling) publish new books, they generally have the resources and support from their publishers to build out a comprehensive marketing plan. Not to mention, those publishers pay millions of dollars to the big books stores to get front placement shelving in key locations of the store. However, it’s a whole different story for self-published authors, you have to think outside the box for unique and cost-effective ways to promote your work and your author brand. While it can be challenging to get started, especially if you’re new to marketing, there are simple tactics you can use to be successful. Keep reading as I explain the importance of book marketing and how to do it cost-effectively and I will provide links for you to go to and you should use the links if you want to get real about book marketing.

Did you know that Amazon uses its own algorithms? If you don’t know what an algorithm is then that is the very first thing you need to know as a self-published author. Once you apply the correct input for search engines and Amazon Search then you are off to a great start in helping your book be shown when people type in keywords of items, topics or books they are searching for on the web or on Amazon Search. This doesn’t cost you any money if you have access to your book details and can change your keywords and description. All self-published authors should have this access even if they hired a Publishing Service.

That is only Step 1. Now the task of marketing. If you thought writing your book was hard work, then you are in for a big surprise, because that was the easy part. Now you must learn how to market your book wisely. If you do not take the time to learn how to do it you can ultimately spend all of your money in the wrong places and not see any return for the dollars spent.

At the bottom of the page, I will provide a list of places for you to market your book if you want to get things going. For this post, I am only going to discuss two sides of Book Marketing.

The two most important you need to know right now:

1)   Online/Social Media Marketing

Social media is an extremely effective tool to reach your audience when you do it the right way. It is important to be careful about how you approach your audience in your posts. Social media interactions should be a conversation. While there is room for direct promotion, your audience most likely is not interested in a sales pitch.

Instead, focus on organically creating or adding to a conversation or discussion with unique viewpoints and content. This helps you do two things:

  1. Build a brand. Your brand is all about your perspective and point of view and less about the products you sell, i.e. your book.
  2. Drive followers. Followers need content that spurs them to engage. This type of post needs to elicit an emotional response. Just posting a photo or link to your Amazon page doesn’t do that.

Did you know that there are many free tools and engaging features now available to you on Social Media? For example, Facebook Live or IGTV can be used to hold a live Q&A session based on comments from your readers. If your book is nonfiction, you can use social media to share tips from your book. This is FREE ADVERTISING! Taking advantage of free marketing and advertising is crucial for Authors, because keeping the marketing budget low is vitally important when you want to make a profit.

Social Media is also important to build your network of peers, friends, and family who want to help spread your message. If you ask each of them to share or engage on your posts it will help to draw others to your page. And if you have someone in your circle who is a blogger, they can do wonders for you. Consider bringing them into your fold. If you do not have anyone in your close circle who is a blogger then follow these steps:

  • Manually search for bloggers using a simple Internet or social media search.
  • Get bloggers’ contact information from their websites and take note of any pages about collaboration or advertising.
  • Create an outreach template that includes one sentence about who you are, another one-to-two sentences about the book, and your request. Keep it short — if they’re interested, they’ll ask for more information.
  • Follow up seven days after sending your initial email. Often, the first one gets lost. Not to mention, a second shows you’re serious about your pitch.

Word-of-mouth marketing is still one of the best ways to encourage new readers to purchase your book. A study from BrightLocal found that more than 90 percent of millennials will trust online reviews as much as personal recommendations.

2)  Physical Marketing Tools.

Conferences and speaking engagements are a great way to promote yourself and your book. You’ll stay connected with contacts and prospects through digital channels, but to make the most of your face-to-face interactions at the event, leave people with something tangible to take with them — like printed promotional items.

Business cards are important, but there’s more you can do. Such as Postcards or Bookmarks. Sometimes people make brochures for their books, especially Self-help books or nonfiction books. These items allow for more text and images that you couldn’t include on a business card. Plus, these promotional items are small enough to toss into a swag bag and command more attention than a business card will. Basically you get more bang for your buck.

  • Don’t clutter your design, leave room to breathe and highlight your most important message.
  • Add a custom web URL or QR code to drive people to specific sites and track engagement from the event while driving book sales and web traffic.
  • Call out your social media channels to encourage followers.

You don’t even need to get a booth to hand out brochures and postcards — keep them in a book bag and hand them out as you walk around. Staple a business card to each brochure to make sure the people you meet can easily carry both.

Do not be shy! I know for some authors that may be asking a lot. Authors tend to enjoy being more reclusive, they can sometimes be introverted, but when it comes to getting your first book to hit the charts, then you have to step out of your comfort zone. The rewards will pay off.

Free Places to market your ebook:

  1. Run a Free Kindle Promotion and promote it here: Author Marketing Club
  2. Do a free Kindle Countdown Deal every 3 months
  3. Submit your Kindle on EbooksHabit

You may be asking, “Why is there only listings to market my eBook for free and why not my Print book”? Well, the answer is simple, your eBook SHOULD be connected to your Print book, so essentially you are marketing both by utilizing these free platforms.

I hope you found this information helpful!

It may seem like marketing your book is an uphill battle, especially for new authors. While success won’t come overnight, if you stick with it and focus on what you can do, you’ll start to see the progress that pays off over time.

If you want to set up a custom marketing plan on a budget you can afford to help you get the process started, please fill out the form at the bottom of the page on this link: https://www.empirebookpublishing.com/book-marketing/

 

 

By Francesca Maria, Author Rep at Empire Publishing (1)

The 6 Most Important Investments for the Self-published Author…

Where should new authors put their money?

Everything good comes at a price, either through time or money. When you invest your time to write a book, then you also must invest money to ensure it’s a success. Here are the 6 places a new author should invest in their book.

  • Editing. No matter what, professional editing is the best investment for any book. Every single successful self-published book has been worked over by an editing pro, without exception.
  • Cover design. Give your idea to the pro’s who do professional cover design. Empire Publishing has in-house professional graphic artists who specialize in cover design. You can write the greatest book since Don Quixote, but if it doesn’t have an eye-catching cover, nobody will ever discover the contents of your book.
  • Book formatting. A close second to cover design, when it comes to important investments of your book. This is when it is better for a self-published author to hire the services of a professional literary service who specializes in formatting books for print and digital books. All of Empire Publishing’s packages include appropriate formatting for their books genre.
  • Producing printed books and eBooks. Printed books remain the dominant format, and it’s too easy and inexpensive not to invest in eBooks as well. All of Empire Publishing’s packages come with an eBook!
  • Maximizing distribution. Having your book available on Amazon isn’t good enough for most self-published authors. Using an aggregator like Empire Publishing can put your book and/or book link in dozens of the leading bookstores and book-selling websites around the world. Such as Amazon, Barnes & Noble, Smashwords, etc…
  • Marketing. This is the part of the publishing process that most writers hate, so investing in it is doubly important. For writers who are not marketing-inclined, spending money on consultations or hiring someone to market your book can make a huge difference in sales.

Side Note: Audiobooks are a great innovation, and with the rise in ownership of smart speakers like Amazon’s Echo or Google Home, they’ll continue to increase in prominence. Still, they remain a poor investment for new and independent authors. Until you garner a major following, you’re better off focusing on the more foundational aspects of publishing and promotion that will bring a higher return on your investment. Your book is your business, treat it like you would treat a storefront business. Polish it, promote it, advertise it, be proud of it.

 For more information about book publishing and marketing see our other blog posts at https://empirepublishingblog.wordpress.com/
 
Happy Book Writing!
From Francesca@EmpireBookPublishing.com
 
90 Days and 7 Steps

Congratulations – you’ve recently put the finishing touches on your first book and now it published on Amazon and hopefully Barnes & Noble! Yay! Believe it or not, that is a rare accomplishment that not many people can claim. If you thought writing your book was hard work, brace yourself for the next necessary phase: marketing your book.

The tremendous recent changes to the publishing industry have been a double-edged sword: they offer greater opportunities for self-published authors but they bring a lot more competition. No matter how great your cover is and no matter how great the content is – a book will never sell itself.  You and you alone are going to have to be creative if you want to boost your sales. One way to do it is through effective use of social media. So how do you use social media to promote your book?

Here are seven social media marketing “musts” for first-time authors.

1. Create great Social Media Posts with Quality Content

You put in a lot of time and energy to ensure your book is of the best it can be, and you’must match that quality and make your social media content stellar. Your audience wants/needs distilled information presented clearly and directly. Since you are now an author, you can claim a degree of expertise in your chosen subject. Use that expertise to make every Facebook post, Instagram Post, LinkedIn article, and Tweet a highly engaging experience. Provide tips and information your readers won’t find anywhere else, and do it in a concise fashion. If you have written a Romance Novel, instead of providing tips you provide a juicy piece from your book… get people slobbering on themselves and wanting to know more. Ask questions about what readers are looking for in your genre.

2. Investigate new media

Facebook and Twitter are among the top social media platforms, but that’s not to say you should focus on them to the exclusion of all else. Pinterest, Instagram, and Vine are all good options too. Tumblr can also be a great place for Authors to get engagement with readers. You should make a “page” on Facebook just for your book. Name the page the Title of your book. That way you are easy to find. And you can use that as your fan page. Do not try and do them all –  all at once, though. Engage one at a time, with a clear strategy for each, and you can effectively increase your reach. Consider writing short blog posts with links to your book. Posting your blog posts on Social Media is a way to say a lot more to your audience. One place I always direct new authors to is Good Reads. Go on there and claim your book and develop your Author Profile. Invite friends to Good Reads and connect your Good Reads account to your Facebook page.  This is a form of cross-marketing that works really good. Yes initially it takes some time to do all of this, but you can accomplish all of this in just 4 hours a week. And your book deserves 4 hours a week of dedication to getting it seen. In only 90 days you will see your ranking get higher on Amazon and your book sales will elevate.

3. Respond to each comment

The last thing a writer has time to do is sit on their social media pages waiting to instantly jump to reply to every comment. So if you have created a “Book Page” on Facebook, you can have a couple of admins to help respond to comments or messages. Always remember the “social” element of social media. Respond to each and every comment, whether positive or negative. Your goal is to develop a conversation and an ongoing relationship with your followers. Even if you’re simply expressing gratitude for someone taking the time to comment, you’re doing yourself, and your book, a big favor.

4. Connect with other authors

Be sure to connect with authors in the realm or genre of your book. Respond to some of their posts and start to develop a relationship. You can gain exposure this way, and you never know what a fellow author might be able to assist you with. You can also exchange reviews with other authors. Getting reviews is very important, and sometimes you need some to get started. Offer a free Kindle download to your readers and other authors and politely ask for a review.

5. Offer an inside look at your book

Consider providing a link to your website (if you do not have one refer to number 6 below) from your social media accounts where a follower can download an inside look at your actual book – the first chapter, for example. It’s a great move that can ultimately improve your sales. You just need to put a chapter in a PDF format so they can download it. Social media is an interactive format, meaning you should be trying to get your readers involved.

Social media marketing for writers is serious business, and there’s a good bit of work involved if you’re going to get it right. If you start to develop a solid audience and then make a misstep, you’ve just wasted valuable time and energy. Manage your schedule as best you can, giving 4 hours a week of your time to devote to your social media marketing and improve your book sales. You can break that into 1 hour 4 times a week or 2 hours twice a week. The first 90 days is critical to stay consistent. After that, you can reduce to 3 hours a week. Now you need to consider writing book two. (See number 7 below).

6. Develop your Author Central Page on KDP

If you are a self-published author, then you have a KDP account. In your KDP go search and type in “Author Central” sign up and develop that page. Even if you have a website, you can use this Author Central link on all your social media posts.  This is a great way to tell readers more about yourself, add pictures and videos and you can also attach your blogs RSS feed to your Author Central page.  At Author Central, you can share the most up-to-date information about yourself and your works with millions of readers. Learn more   See timely sales data for free, including sales trends over time and a map that shows where in the US your books are selling.

7. Start thinking about writing your second book

Now that you have established some fans from book 1, this is a great time to get them involved with your second book before it is even published. You can ask questions like “What is a good name for my 19th Century European Princess in my upcoming book?” Or, “should I make my next book a little sexier?” Start giving little exciting clues about the plot of your next book on Social Media. This will set you for increased sales when you do your next book launch and it will entice people to want to buy your first book so they can start a collection of your books. The second book says to people, “I am an established Author” and this gives you far more credibility as an author. Think of a songwriter, we make jokes about the one hit wonder, it hit the charts but they never got another song out there. Don’t be a “One Book Wonder” go for the whole package and become a well known respected author.

 

Good luck and happy bookselling!

If you want someone to help you get everything all set up, please contact us, we are here to help!

Francesca@empirebookpublishing.com

 

Marketing. Education Concept.

AS AN AUTHOR,
YOU MUST ALSO BE AN ENTREPRENEUR,
A SALESPERSON,
A MARKETING SPECIALIST,
AND A PUBLIC RELATIONS SPOKESPERSON.

Your book is a product that you are selling. So, therefore, treat it as a product. The best way to sell your product is to promote it. Create a Brand, either by your Title or by your own name. You must create a buzz for either your book title or your own name. If you don’t, then making a lot of money from the sale of your books will be very difficult.

There are two kinds of people out there, there are the people who think that if you write a book and publish it, you will get instant fame and recognition and an instant large residual income. And then there are the people out there who think all Authors are in the realm of the starving artist. The truth is, both people are correct and both are also wrong. I get a lot of people who ask me “How much money can I make if I publish my book?” And the answer to all of them is the same regardless of the genre of their book. It is really simple; the answer is a question: “How much are you willing to promote yourself and your product?”

Unless you are willing to treat your book promotions like a job, it won’t pay you. No excuses. If you do not promote, you will not sell books. The amount of time you put into promoting your product is directly related to how much you can make. You can make hundreds or thousands of dollars even millions of dollars, but you have to tell people who you are or tell people about your book. Press releases, YouTube book teasers and trailers, and handing out promotional items such as postcards and bookmarks. Get involved in writers groups, make friends with your local bookstore owners. Do book signings.

With the book publishing industry being taken by storm by self-published authors, and the market being flooded with books of all genres your book can be lost in the midst of all the others and may never sell more than a few copies per year. This can be very disappointing to an author who was expecting to make a living from the royalties of their book. Especially if they paid a lot of money to have it published.  Keep in mind it doesn’t matter if you go with the most expensive publishing company or the cheapest when it comes to promoting your book. If you choose a publishing package and do not have a lot of time to launch your book, then you absolutely need to purchase a publishing package that includes some level of marketing. Do not get confused with the term “distribution” with “marketing” these are two completely different things. Distribution refers to the distributors of your book, meaning the places who will offer your book for sale, there are a lot of book distributors out there, do not assume that just being on AMAZON.com will instantly generate book sales.

Many first time authors think his or her book will automatically sell just by being on Amazon.com. Unfortunately, it will not. You need to promote your product every possible way you can. Utilizing both the internet and the old fashioned “two friends tell two friends” method. You need professional promotional items – keep in mind – quality is just as important as quantity. Most first-time authors cut corners and go the cheap route by using OfficeMax or Staples or worse yet, print flyers or cards from their computer. Handing out cheap promotional items is a bad reflection on your product. Empire Publishing offers premium quality promotional items at an affordable rate. The items and services we provide will separate you from those that don’t take the business of being a writer seriously. There are many reasons some writers succeed, and others do not. This is one of them because most authors don’t go above and beyond to become successful. To generate sales, you need to network and be seen. There are many ways to do this and we are here to assist you. Before you set up your book signings, order a large stack of books and also order quality Sell Sheets, Bookmarks, Posters, Business Cards and Postcards with your book cover and Title and book order link, or AMAZON link or if you have a website, include that on yourpromotionall material.

Learning how to maximize the benefits of Social Media is a powerful tool for authors. Investing time and resources into a social media strategy to promote and sell your book is most definitely a necessity. As an author, you are a business and your book is the product you are marketing to the public. Businesses that integrate their social media efforts with their content strategy and are seeing the impact of social media regarding lead generation, referral traffic, and revenue. Any author that is serious about selling his or her book knows that the social media outlets cannot be overlooked because they are useful and powerful promotional tools.

For those that do not have the time or the skills to create what is needed, the answer can be found through getting help from the professionals:

Empire Publishing offers publishing packages that will set up all the social marketing accounts needed for you to get your book in the public eye and on the right path to selling your title to the proper target market. We make this process hassle and stress-free for you. We create an attractive banner and cover photo from your book to incorporate with all your independent social media outlets and network them together. Empire Publishing places content posts, images and “Buy Now” buttons for your book.

Even if you already published your book, and now want to get marketing for it, it is never too late.

THE BENEFITS OF SOCIAL MEDIA ARE MANY, BUT THEY INCLUDE:

Improved social signals (which are a factor in the search-ranking algorithm), Author (book) branding, Improved brand awareness, Word-of-mouth advertising, Increased customer loyalty and trust, Improved audience reach and influence. Social media is also one of the three pillars of SEO (search engine optimization to get your a higher ranking).

The Best Social Media Package Available through Empire Publishing and Literary Service:
The social media packages that our competitors offer only contain four platforms. Our package utilizes 11 of the leading social media platforms to give your book maximum exposure that includesFacebook, Twitter, Linkedin, Youtube, Pinterest, Tumblr, Blogger, AboutMe, VK Europe, WordPress, and StumbledUpon.

If you are an author who already published your book – even with a different publisher, but would like to start making money with your book, start with a complete package.

Social Media Package Includes:

  • Custom Banner/Header
  • Author Photograph
  • Custom Background
  • Author Bio
  • Photo of Book Cover
  • Embed Youtube Video*
  • Links to Book eStore and/or Website
  • Book Synopsis
  • Cross Link Social Media Networks
  • *Does not include video production

Price $599.

 

bookmarketing

If you have a Facebook account, you can post your book links on my page:

https://www.facebook.com/mybookpages/

Also, visit our Empire Publishing Facebook Page

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