Author’s that publish with Empire will have an eStore set up online where he or she can direct potential buyers to purchase a book. The Author eStore is publisher direct and Print on Demand. The author receives a higher royalty when books are purchased through the online store. The author will be assigned a unique web address that can be embedded as a link on social media platforms and other web-based media. Authors receive the highest royalty when selling direct from the eStore. eStores are a dedicated web address that contains a “Buy It Now” link, synopsis, author bio, and book cover.